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Fintech

Corepay

A custom WordPress site and Salesforce lead pipeline for a Florida payment processor. Custom-coded theme + plugin, 62 industry pages, 14 states, six lead-gen calculators, and a 12-step Claude AI chatbot.

Shipped
May 2026
Industry
Fintech

Highlights

  • Custom WordPress theme + plugin from scratch (no page builder)
  • 11 solutions + 62 industries + 14 states + 12 cities of landing pages
  • 6 lead-gen calculators + 12-step Claude AI chatbot, all Salesforce-synced
  • Cloudflare Turnstile bot protection on every form
  • WCAG 2.2 AA + GDPR/EAA compliance baked in
Corepay mockup

For Corepay we designed and built a fully custom WordPress site for a payment processor based in Florida. No page builder, no theme framework, no premium plugins. Every component is custom PHP + CSS with on-demand asset loading, so the site loads as fast as static HTML while still being fully editable by the Corepay team.

The build covers far more than a marketing site. Across a custom theme and a sibling plugin we shipped fifteen standard pages, seven custom post types totaling 100+ entries (Solutions, Industries, Integrations, Events, Service Areas, Versus, Landing Pages), 62 industry landing pages, 14 US state and 12 city local-SEO pages, six interactive calculator tools, a 12-step AI-driven chatbot, a Salesforce Web-to-Lead pipeline, Google Places-powered reviews with 24-hour edge caching, and a full admin dashboard for managing leads, disqualification rules, and settings across eight tabs.

Two of the tools use Claude AI. An Industry Eligibility checker gives merchants an instant approval-odds verdict from a free-text description of their business. A Fee Statement Reader ingests PDF or CSV processor statements and returns a fee audit with negotiation guidance. The chatbot uses the same model for conversational lead qualification and routes qualified leads straight into Salesforce with smart-summary generation, per-email deduplication, and Cloudflare Turnstile bot protection on every form.

Corepay launched in May 2026 with WCAG 2.2 AA conformance, a full Cookie Policy with a Manage Cookies control on every page, Article 13 GDPR processing notices on every form, and an EAA-aligned Accessibility Statement. All built in, not bolted on.

The deploy pipeline is fast-forward-only GitHub Actions: push to staging deploys to staging, promote to master deploys to production. Six weeks after launch the site is still in active iteration, with a sister-brand (Dispu) already wired into the same Salesforce org via a separate custom plugin. The result is a site Corepay’s team can manage themselves while operating at the scale and credibility a regulated fintech audience expects.

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