Skip to content
Services · flagship

WordPress web design for Milwaukee that earns the second click.

Custom-designed WordPress sites for Milwaukee businesses, not template tweaks, not page-builder Frankensteins. Every pixel intentional, nothing off the shelf.

Price
Starting at $1,995
Timeline
3-4 weeks
Tier
flagship

What “custom WordPress design” actually means.

The phrase has been worn out by every contractor running on a $79 theme. When Outerwave says custom design, it means three real things: every layout is sketched from your business goals, not from a layout library; every component is custom-coded into the theme, no Bricks, no Elementor, no page builders that bloat the page and lock you in; and every page is QA’d against Lighthouse 95+ before launch.

That doesn’t mean reinventing the wheel, well-tested patterns (cards, grids, navs) still apply. It means those patterns get assembled for you, in your brand, against the conversion paths your business actually needs.

For more on why we ship WordPress on every site and where we don’t, see our take on the platform.

What you’ll own at the end.

A WordPress installation you can host anywhere, edit yourself (or hand to any developer), with no proprietary lock-in. No “OW exclusive” plugins, no platform you have to keep paying me for. The site is yours the day it launches.

Where most sites stall

What goes wrong, and how we fix it.

  1. Problem

    Site looks like every other small business in town

    What we deliver

    Custom design tailored to your brand and audience, not a Theme Forest preset

  2. Problem

    Visitors bounce in 4 seconds because nothing earns the next scroll

    What we deliver

    Above-the-fold hierarchy that holds attention past the headline

  3. Problem

    Mobile experience feels like a 2018 afterthought

    What we deliver

    Mobile-first design treated as the primary experience, not a fallback

  4. Problem

    Admin panel is so cluttered nobody on your team will touch it

    What we deliver

    Clean Gutenberg admin that a part-time hire can update without training

What's included

Every project ships with:

  • Custom Design
  • Speed-Focused
  • Built to Scale
  • Built With You
How we work

The path from kickoff to launch.

  1. 01

    Discover

    20-min call to map your business goals, audience, and constraints

  2. 02

    Design

    Custom design system + 1-2 page mockups in week 1, iterate before code

  3. 03

    Build

    Custom-coded in-browser, you watch progress, no surprise reveals

  4. 04

    Launch

    QA, deploy, and 30 days of post-launch tweaks at no charge

Build package

Essential

Real custom, not template customization.

Starting at $1,995

Save $750 vs. comparable Milwaukee agency packages.

  • 5-7 pages, custom-coded (no page builder, ever)
  • Custom design that fits your brand
  • Mobile-responsive across phone, tablet, desktop
  • Contact form + lead capture wired up
  • SEO foundation (schema, meta, sitemap)
  • Google Analytics + Search Console setup
  • 1 month of hosting + care included
  • 30 days of post-launch support
Recent work

Selected projects.

FAQ

Questions about WordPress Web Design.

  1. How long does the design phase take?

    Most builds spend 1-2 weeks on design before any code happens. Faster if your brand is already established.

  2. Do I get to see drafts?

    Yes. I build in the browser, so you'll see real pages on staging as soon as week 2.

  3. Will the site be slow once you load it up with content?

    No. Custom-coded means no plugin bloat. Lighthouse 95+ is a baseline, not an upgrade.

  4. Do you work with brands I have nothing for yet?

    Yes, Pro and Premium tiers include brand work or full identity. Essential assumes you have a brand to build against.

Ready to start a WordPress web design project?

Start with the cost estimator for a real range, or book a 20-minute call. I quote within a business day if it's a fit.

Estimate Book a call