Dispu

For Dispu, the goal was to design and build a launch-ready SaaS website without relying on templates, bloated builders, or shortcuts. We began with brand refinement, taking initial visual concepts from the Dispu team and translating them into a cohesive identity using Adobe Illustrator.

From there, we created a full set of custom icons and visual assets designed specifically for the product and its positioning. UX and information architecture were treated as first-class priorities, ensuring the site communicated clearly while still feeling modern, confident, and distinct in a crowded fintech space.

Wireframes were completed directly on a live development environment within the first week, allowing the client to interact with real layouts instead of abstract mockups and helping accelerate decisions.

The site was built end-to-end in WordPress using a code-first, class-driven workflow with Bricks and MetaBox, focusing on performance and long-term scalability. Custom post types and templates power key sections like the integrations pages, while keeping the overall architecture clean and extensible.

We intentionally minimized plugins, loaded only what was necessary, and optimized every layer. Fonts are locally hosted fonts and animations are scoped with responsive layouts. Subtle glass-style hover effects and an animated glowing border runner were used as recurring brand elements without sacrificing speed. The result is a fast, lightweight, and highly intentional build completed in roughly two months. This site is proof that custom, performance-first WordPress sites don’t need to be slow, overcomplicated, or boxed in by templates.