Instagram fills the feed. The website books the chair.
Discovery happens on social and that is fine. But the moment someone decides to try you, they need prices, availability, and a booking button in one place, and a bio link pointing at a DM inbox loses a real percentage of them every week. The site’s job is to make booking the easiest thing that happens on a phone.
The build embeds the booking platform you already use, gives every stylist a profile and a direct booking link so each chair builds its own book, and keeps the service menu structured so price changes take minutes instead of a support ticket. Gift cards, retail, and reviews round it out.