Can the site survive a viral moment?

Yes. Static-friendly architecture and aggressive caching mean a tour announcement or a single blowing up does not take the site down with it.

Can you integrate Spotify or Bandsintown?

Yes. Tour dates can sync from Bandsintown or live first-party with calendar export, and releases can pull from the streaming platforms your audience already uses.

Shopify hosted checkout embedded in the site, or full WooCommerce when you want the whole store under one roof. Either way the storefront looks like your site, not a template.

Do you build press kits?

Yes. A dedicated EPK page with downloadable assets, so promoters and press get one credible link instead of a Dropbox folder.

Industries

Websites for bands, labels, venues, and creators.

Sites that load fast on tour-bus wifi, look as crafted as the artists they represent, and don't fall apart the day a song goes viral.

Approach: Custom build · no templates
Timeline: 4 – 10 weeks typical

The site shouldn’t be the bottleneck.

Most music sites die one of two deaths: they crash when a single goes viral, or they devolve into a Linktree-and-Shopify Frankenstein that nobody can edit. Outerwave builds avoid both, a single custom-coded WordPress site that handles tour traffic, merch checkout (via Shopify hosted-checkout or full WooCommerce), and editorial content from one admin.

DrumSpy is the public example, a custom Bricks + MetaBox build with a custom product CPT, a custom PHP repeater system for gear guides, and dynamic data pulled into templates automatically. The editorial workflow is intentionally calm: writers add a post, the structured data flows everywhere it needs to, and nobody is fighting the CMS.

Where most sites fail

What goes wrong in music & entertainment sites, and how we fix it.

Problem
Site crashes when a single goes viral

What we build
Static-friendly architecture that survives traffic spikes
Problem
Tour dates buried in a third-party widget

What we build
First-party tour-dates CPT with Spotify / Bandsintown sync if you want it
Problem
Merch store stitched together from Shopify + Linktree + plugin chaos

What we build
Real merch story, Shopify hosted-checkout embed or full WooCommerce
Problem
Media kit is a Dropbox link, not a credible page

What we build
Dedicated press kit page with downloadable assets

Selected work

Sites we've shipped in music & entertainment.

See every music & entertainment project →

Common modules

Typical features in music & entertainment sites.

Tour dates CPT + ical export
Editorial + reviews CPT (gear roundups, album reviews)
Media kit with press-ready downloads
Newsletter + presale signup capture
Fan-club / member area (optional)
Streaming-platform smartlink builder

Who we build for

Music & Entertainment clients that fit.

Independent artists & bands
Labels & artist services
Venues & promoters
Gear review publications
Music education platforms

FAQ

Questions about music & entertainment sites.

Can the site survive a viral moment?

Yes. Static-friendly architecture and aggressive caching mean a tour announcement or a single blowing up does not take the site down with it.
Can you integrate Spotify or Bandsintown?

Yes. Tour dates can sync from Bandsintown or live first-party with calendar export, and releases can pull from the streaming platforms your audience already uses.
How does merch work?

Shopify hosted checkout embedded in the site, or full WooCommerce when you want the whole store under one roof. Either way the storefront looks like your site, not a template.
Do you build press kits?

Yes. A dedicated EPK page with downloadable assets, so promoters and press get one credible link instead of a Dropbox folder.