The site that wins the consult before the call.
Law-firm websites have a particular problem: they all look the same. The template economy that serves the legal vertical produces sites that are nearly indistinguishable from each other, and clients shopping for an attorney can smell it. The Outerwave approach starts from your practice areas, not a layout library.
That means custom CPTs for attorney profiles (so every bio renders consistently), case-results archives with structured fields (year, verdict, practice area), and a consult-request form that pipes directly to your case-management software the moment it’s submitted, not a CSV export your paralegal manually imports on Friday.