The searches changed. Most electrician sites did not.
Panel upgrades for EV chargers, whole-home generators, solar-ready service work: the jobs homeowners search for today barely existed a decade ago, and most electrician sites still say residential and commercial wiring and leave it there. A page per service meets each of those searches while the competition for them is still thin.
The rest of the build matches how the trade actually gets hired: tap-to-call on every screen for the urgent work, a real landing page per town, license and insurance where homeowners look first, and quote requests that text your phone before the lead cools. Electrical builds sit inside our broader construction and trades practice.