Websites for the industries we know.
Verticals where Outerwave has either shipped real work or built the pattern library to ship it next month. Each industry page is its own argument for why a custom build beats a template.
- Verticals served
- 20
- Approach
- Custom code per vertical
- Industries we skip
- Crypto · MLM · adult
- Outside this list?
- Still worth asking, most yes's start as a hunch
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Construction
Construction & Trades
Trade and contractor sites that actually rank for "{service} near me", show the work convincingly, and book consultations instead of curious tire-kickers.
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Legal & Professional
Legal & Professional Services
A legal website should win the consult before the client opens the file. Fast, credible, and built to convert browser-tab tire-kickers into booked appointments.
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Real Estate
Real Estate & Property
Real estate sites that load on every device, integrate with the MLS without melting, and turn search traffic into qualified buyers and sellers, not just empty saved-searches.
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Hospitality
Hospitality & Restaurants
Restaurant and hospitality sites that load fast on phones, push people toward reservations instead of menus, and stop bleeding traffic to Yelp.
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Manufacturing
Manufacturing
Manufacturing websites that procurement engineers actually use, not brochure sites that hide the spec sheet behind a "Contact us" form.
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Non-Profit
Non-Profit & Community
Non-profit websites that work as hard as your team does, donor-first design, fast, and free of the SaaS dashboard graveyard that drains your operating budget.
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Fintech
Fintech & Payments
Fintech sites that signal trust to banks, processors, and customers, without the cookie-cutter "modern minimalism" everyone else ships. Built for credibility, not just conversion.
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Music & Entertainment
Music & Entertainment
Sites that load fast on tour-bus wifi, look as crafted as the artists they represent, and don't fall apart the day a song goes viral.
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Plumbers
Plumbers
Plumber websites that rank for the searches that matter, from water heater replacement to a burst pipe at 2am, and route every lead to your phone before the shop down the road picks up.
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Dentists
Dentists
Dental websites that fill chairs: fast pages patients trust, treatment pages that rank for what people actually search, and online booking that does not fight your practice software.
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Therapists
Therapists
Therapy practice websites that feel safe, load fast, and make booking a first session simple, whether you are a solo practice or a group with a dozen clinicians.
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HVAC
HVAC
HVAC websites built for the two weeks a year that pay for the other fifty: pages that hold up during the surge, emergency tap-to-call, and quote forms that reach a tech in minutes.
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Roofers
Roofers
Roofing websites that prove the work and win the claim-season rush: project galleries with real local jobs, storm-response pages, and estimate forms that text your phone.
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Realtors
Realtors
Real estate agent websites that build your brand instead of your broker's: neighborhood pages that rank, IDX that keeps buyers on your domain, and seller funnels you own outright.
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Churches
Churches
Church websites that welcome the first-time visitor: plan-your-visit answers up front, sermons and giving one tap away, and pages your volunteers can actually keep current.
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Landscaping
Landscaping & Lawn Care
Landscaping and lawn care websites that sell the way you sell: finished-yard galleries, a page per service from mowing routes to design-build, and quote forms that text your phone.
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Electricians
Electricians
Electrician websites built for the work homeowners search for now: EV chargers, panel upgrades, generators, with town pages that rank and leads that reach you by text.
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Med spas
Med Spas
Med spa websites with the polish the treatment room already has: treatment pages that rank, consent-safe before-and-afters, and booking embedded right where the decision happens.
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Salons
Salons & Spas
Salon and spa websites that turn followers into appointments: embedded booking from the platform you already use, stylist profiles with direct booking links, and a service menu that stays current.
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Auto repair
Auto Repair
Auto repair websites that close the trust gap: real reviews and certifications up front, a page per service that ranks for symptom searches, and appointment requests that text the counter.
Different industry?
The list above is the verticals where I've already shipped, or where the pattern library is mostly built. New industries still get the same custom approach, the first project just takes one more discovery call.